Advertising Tips

  • With a three-second glance, view your poster from five feet away. Does the most important element (title, graphic, etc.) stand out?

  • Less text is more impact.

  • Do not sacrifice quality when you design your flyer. It may be difficult to understand the concept of some "clever" advertising.

  • If drawing by hand is your marketing angle, remember that unless you have an artistic flair or an eye for graphic elements, your design actually may deter enthusiasm for your event.

  • Generally speaking, make sure the title of the event is in the largest font size.

  • Consider a sans-serif font [fonts without embellishments at the top and bottom of each letter]. they are easier to read with a quick glance.

  • Do not use embellished fonts in all CAPS. They are difficult to read.

  • Only use copyright-free graphics and photos. General rule of thumb: If you right clicked on the internet to capture an image, it is probably authored by someone else. Use booklets with graphics out of public domain (Dover Publications makes hundreds), take your own photos or use the clipart which came with your software.

  • Do NOT forget the date, time and place (you'd be surprised how often this happens).